Motion by Natasha
In My Shoes for Nike Sportswear
Natasha created the art style, motion graphics, and animated stories told by prominent sports figures Kylian Mbappé and TekkerzKid for Nike Sportswear.
About the Project
"In My Shoes" is a campaign for the Air Max 720 that was featured on Nike Sportswear's IGTV channel. Kylian Mbappé and TekkerzKid are asked to reflect on a time when a pair of shoes meant the world to them.
Challenge
I created characters in the likeness of Kylian Mbappé and TekkerzKid, designed color palettes and storyboards, and produced the final animation used in the series.
Execution
Utilizing vertical video gave me an opportunity to play with elongated visuals like the dozens of shoe boxes stacking up and tumbling over in TekkerKid's video. I animated on top of footage to add visual interest and fun elements throughout the series. I used techniques like rack focus and bold transitions to drive the viewer's attention and create a visual language that added to the footage without distracting from it.
Process
After listening to the actors tell their stories and deciding which moments should be animated, I chose a color palette and designed the characters. I created storyboards and collaborated closely with the director, editor, and the brand before finalizing animation.
Success
The videos created excitement for the Air Max 720.
